A Cultural Phenomenal called Maine Pyar Kiya.
Maine Pyar Kiya has been been re-released recently on 23 August, 2024 and it is doing good business wherever it is released. The movie even after almost 35 years of its release, is still fresh and continue to entertain!. Let's take to you the nostalgia flashback ride of Maine Pyar Kiya's Histrioc success.
In the 1980s, the action movies of Amitabh Bachchan, Dharmendra, Mithun Chakraborty and Jeetendra were dominating the box-office scenario but at the end of the decade a phenomenal cultural cult-classic called "Maine Pyar Kiya" was released on 29 Dec 1989 with limited prints and went to smash all previous records, featuring two unknown newcomers Salman Khan and Bhagyashree. The thunder success of Maine Pyar Kiya was Histrioc in many ways.
Unexpectedly, the movie got almost near to 100% start in the first week and become a rage all over the country. Trade magazine "Trade Guide" declared it "Blockbuster" within the first week looking at the astonishing first week collections.
The movie broke the record of long-standing mighty Sholay by generating share of 22 crores in India and 40 Crores Worldwide. Though sites born after 2003, sabotaged its "all-time grosser" tag due to their personal agendas but when it was released it was known as the "highest grossing Indian film" before the release of Hum Aapke Hain Koun. The movie did everyone associated with the movie a whole lot of good.
At the box-office, this Blockbuster clocked 5.50 crores footfalls including its dubbed version and more than 6 crores if we include the Overseas version.
Love has never been absent from our cinema - even in the much violence "action films". The movie started the trend for love stories, with fresh faces cast to romantic lead. It used the 4 track sound which was new to the Hindi audience.
In one sense, that's what the phenomenal success of Maine Pyar Kiya is all about like Batman with which paradoxically it had many points of comparison - Love, travail, fight against evil. The special innocence of Salman Khan and Bhagyashree, the boy-girl next door identification, the hi-tech effect, the traditionalism - all was dragged into account for Maine Pyar Kiya's triumph. Sooraj, the director, has displayed the Barjatya's penchant for the mixing the trendy with the traditional, the comedy with the desimores. He has given the glimpse of high life, love, a bit of virility and - what the young need reassurance. Thus we then have discos, traditional family games, mod dresses, gorgeous saris, swimming along in a riot of colour and fashionable high energy soundtrack. Sooraj's has swung this movie like a glittering toy or a child's rattle.
The debate between Carnal vs Real duplicated in the debate between Mohnish and Salman on the dance floor ("there can be no friendship between men and women"). Love become upwardly mobile and found room at the top in Maine Pyar Kiya.
Rajshri production underreported the collections of Maine Pyar Kiya. Pre Maine Pyar Kiya, Rajshri production was in bad shape with impressive numbers of flops in a row since 1978 like Shiksha, Saawan Ko Aane Do, Sunayana etc with the exception of moderate hit Nadiya Ke Paar and they owned all money to the market. In some cases they wiped off the debt with Maine Pyar Kiya collections and those collections were not reported. Glaring one in this case of Santosh theater, Bangalore where Maine Pyar Kiya ran for 30 weeks... here the owner didn't pay the theater collections, but he offered Rajshri's a farm in Bangalore outskirts which they readily accepted.
A gas mechanic named Rajesh Kumar Basara from Jodhpur, had been seeing a show of Maine Pyar Kiya every since it was released in Jodhpur.
In Jamnagar, a person named Rajendra Kumar Purohit had seen Maine Pyar Kiya a incredible 57 times!.
Neha Sharma from Bombay (now Mumbai) had been to see Maine Pyar Kiya 15 times.
Following the record breaking phenomenal success in Hindi version, the movie was dubbed into Telugu, Tamil, Malayalam and English language as Prema Pavaraalu, Kadhaal Oru Kavithai, Inaa Praavukal and When Love Calls respectively. All the four version proved Superhits but the Telugu version performed much better by creating establishing and breaking new records there.
Telugu version of Maine Pyar Kiya (Prema Pavaraalu) was a sensational unbelievable astonishing hit that competed with the topmost Blockbusters of Telugu film industry. It almost touched the figure of 1990's highest grossing Film Jagadeka Veerudu Athiloka starring Chiranjeevi and Sridevi. It ran for 1 year in Andhra and Cedad and 175 days in 8 stations of Telugu. Unheard in those days even for Telugu films!. After that the Hindi version was again re-released with the record numbers of prints!. To say, Maine Pyar Kiya and Hum Aapke Hain Koun are the only two Bollywood movies to do blockbuster business respectively.
According to the sources of 1990s decade, Maine Pyar Kiya went on to nett whooping 4 crores in Telugu, 1.5 crores in Tamil and 50 Lakhs in Malayalam version. It was also a sensation in Kerala where somehow even Hum Aapke Hain Koun underperformed!. The referrence of this Blockbuster was made in many popular Malayalam movies like "Johny Walker (1992)".
Maine Pyar Kiya English dubbed version "When Love Calls" went on to the become the biggest ever Blockbuster in Caribbean market at Guyana, Trinadad and Tobacco.
At the Liberty Cinema, Guyana, the movie surpassed all the records in the history of cinema by bringing $1M in 13th day with over 15,000 footfalls.
It is said that Maine Pyar Kiya went on to gross over 10 crores from Overseas, making it the highest grossing film ever in Overseas. Though there were films like Disco Dancer, Sholay, Bobby, Jaagir, Awara, Jugnu, Maa, Yaadon Ki Baaraat, Mamta, Phool Aur Patthar or Caravan but they weren't universal overseas blockbusters in truest sense as the business of these movies come from Soviet Union market with the exception of Caravan which did phenomenal in China but failed in other territories of Overseas.
Compared to these films, Maine Pyar Kiya had done blockbuster business in all the overseas territory.
Maine Pyar Kiya in universal sense is the only film that achieved measure of superhit success in all five version. Whether it was Hindi or Telugu or Tamil or Malayalam or even say English version.
Manmohan Desai, the director who made Blockbusters like Mard, Coolie Amar Akbar Anthony and Dharam Veer even called "Maine Pyar Kiya" as the biggest ever hit since Alam Ara which was released in 1931.
Senior Barjatya a.k.a Taranchand Barjatya who also distributed Sholay said that Maine Pyar Kiya 1st fifteen weeks business exceeded the initial run business of Sholay!.
We can conclude the popularity of Maine Pyar Kiya movie by the fact that this movie was running with approximately 170 prints all over the country even after 3rd months of its release as per Trade Guide. "Shahenshah" was the only movie to release with 150 prints till then in its 1st week.
Believe it or not, but neither Sholay not Kranti or any other Blockbuster but it was the historic Maine Pyar Kiya which was the first ever Bollywood film to nett magical 1 crores figure in Bihar territory!.
Rajesh Khanna had proclaimed that there would be no Superstar after Amitabh Bachchan but Salman Khan proved him wrong as after release of Maine Pyar Kiya, the superstar went to give 5 Superhits in a row!.
Good Bye. Cheers🥂 ❤️
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